Marketing management is a powerful tool for increasing brand visibility and making sure your company is represented on the right channels. To maximize your brand's reach, you need to take your time and think long-term. You can use a combination of quantitative and qualitative metrics to measure the success of your marketing efforts. For example, Naked Juice used ads in the format of a collection of videos and photos from Facebook and Instagram to increase their brand awareness.
Blogs are also a great way to showcase your experience and generate content that can be distributed online. You can also create an army of brand evangelists who will help spread your brand awareness. Notorious ads focus on creating a strong sense of brand, with sales or offers as a secondary focus. You can also measure your direct traffic number to see how much your marketing is encouraging people to visit your website. Finally, SEO is an effective way to increase both the quality and quantity of website traffic, as well as exposure to your brand.
Moz describes SEO as “the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through unpaid (also known as “organic”) search engine results”.By following these steps, you can increase brand visibility in the right way with the right people. This will result in an increase in brand awareness among consumers, which will have a positive impact on your marketing efforts, consumer perceptions, and revenues.