As the world continues to grapple with the economic fallout of the pandemic, the role of a marketing professional has become increasingly important for the success of their organization. In 2021, marketers face a variety of challenges that can have a negative impact on their company's ROI. To help you overcome these issues, 15 members of the Forbes Agency Council have shared their views on the main challenges for marketers this year. The ongoing effects of COVID-19 will continue to be felt by digital marketers and companies alike. To stay ahead of the curve, it is essential to have access to reporting and analysis tools that provide easy-to-understand business and marketing reports and metrics.
Unfortunately, 10% of marketers feel undervalued within their organization, as their colleagues don't understand the value of marketing to the company. Target Internet's recent digital marketing skills analysis revealed that older people tend to have better skills in many cases. To keep up with the latest technology, marketers must test emerging channels to find opportunities for growth, despite rising costs of advertising on channels such as Facebook and Instagram.When it comes to ensuring that consumers perceive a company as strong, stable and reliable in difficult times, senior business leaders rely on the experience and knowledge of their in-house marketing teams or partner agencies. The impact of CIM marketing has also changed buying habits in recent years. Making internal teams understand that marketing efforts aren't always quantifiable can be difficult. To gain internal acceptance, it is essential to find ways to track results that are measurable.
Additionally, managing multiple marketing channels for brand expansion is another challenge reported in surveys. The expansion of the marketing mandate has blurred the lines between departments and organizational structures. Furthermore, new marketing laws and regulations appear every day, making it difficult for marketing and business professionals to stay up to date. Finally, creating and communicating significant business growth can be a challenge for SMEs. Marketing is a fundamental business function that drives growth and creates a business advantage for any organization. With the right strategies, you can overcome these common marketing challenges.