Marketing management is a powerful tool for increasing brand awareness. It can help you inform, educate, and entertain your target audience, and create value beyond the product. Here, 15 members of the Forbes Coaching Council share their top tactics for publicizing their clients' brands. Your employees are your brand's best asset, so it's essential to create a culture in which they want to spread the word about the organization.
The process and technology come later. To boost brand exposure, share content that will attract potential customers and make them familiar with your business. Make it easy for your audience to share your content, and integrate the narrative into your marketing to promote your brand along with your products or services. To measure the success of your brand awareness strategy, analyze all platforms together. Top-of-Mind Awareness is when a customer is asked a question about a product category and the first brand they remember is their own.
If appropriate for your industry, be bold and creative to make your brand memorable. Creating collaborative alliances and joint venture partnerships is an excellent tactic for building brand awareness that is often overlooked. Coca-Cola harnesses customers' love for personalization to remain an unwavering American classic. Sponsoring an event allows you to put your brand name on something that matches your personality, interests, and passions. He created a kit that people could share on their social networks to raise awareness about the importance of mental health.
These quantitative and qualitative metrics will help you understand the knowledge of your brand among your audience and the general public. Without marketing campaigns, Red Bull would have remained just one of many energy drinks on the market.