Content creation is an essential part of any successful marketing management strategy. It involves creating and distributing valuable and relevant content to grow, attract, and retain your audience. To get the most out of your content marketing efforts, it's important to have a well-defined strategy and plan. This guide will provide you with a step-by-step approach to designing a content marketing strategy that will help you reach your goals.
The first step is to conduct a content audit. This will help you evaluate your best and lowest performing content, so you can determine what direction to take next. Once you have an idea of what type of content works best for your audience, you can start thinking about publishing content. Templates are great examples of content marketing that can generate leads while providing value to your audience.
They have the potential to double website conversion rates, making them an effective tool for growing your business. Multi-touch attribution is also important when analyzing content performance and defining KPIs (key performance indicators). This will help you understand how different pieces of content contribute to the overall success of your marketing efforts. Additionally, it's important to provide examples of what your content covers, such as certification, digital transformation, skill development, and hiring practices.
It's estimated that 70% of people who visit your website leave and never return. To ensure that your content marketing program remains effective, consider reviewing the channel strategy, key topics, and team processes once a year or more frequently if you're just starting out. For example, a pharmaceutical digital marketing strategy focused on content marketing can target doctors instead of patients. To generate ideas for content, use a content idea generator.
All you need to do is enter general topics or terms that you'd like to write about and the generator will do the work for you. Other types of content that can be included in your plan are lead magnets such as webinars, e-books, checklists, worksheets, and more. By taking proactive steps such as these, you'll reduce stress and workload while maximizing the success of your content marketing plan. To ensure that your strategy remains the right fit for your business objectives, consider reviewing it once a year or more frequently if you're just starting out.
To understand what a content strategy is and how it works in practice, let's explore some examples based on different business objectives. Your content marketing strategy should answer the question of how your plan will increase brand awareness or improve lead generation.