Both teams can work together understanding marketing interests and development needs and focus on delivering the user experience and aesthetics to the desired audience. You can achieve a better understanding of customer needs if you can bring marketing and development teams together at customer meetings. Marketing uses influencers, analysts, and customers to find new potential customers. Business development uses data flows, stakeholders, and partners.
It's the same goal and the same result, but with different methods and objectives. In short, both marketing and business development are needed, and both need to collaborate to execute a jointly defined strategic plan. The ultimate goal for both sales and marketing is to get business. X customers are worth Y this year, more in both the next and the following.
Think about your fixed monthly costs and be sure to address them before creating your marketing budget. In the case of nonprofit marketing and development departments, it might seem like you don't have much in common. The key takeaway is that a person dedicated to business development, on their own, is likely to fail without marketing support. The role of marketing is, essentially, to educate potential customers and influence purchasing decisions.
It's very common for customers who come to us to try marketing-based activities and then try sales-based activities and then return to a marketing activity because it hasn't worked for them. Although the marketing department wants to dedicate most of its advertising material to creating impactful and impactful images, Development knows that having visible calls to action and recognizing donors is extremely important. In addition, Development can provide exciting news for marketing when they carry out a successful fundraising campaign or forge a new partnership. The development area must be aware of and participate in the global communication strategy, in order to ensure that donors and other collaborators receive a coherent message from the organization.
If you go back to the diagram above, you'll realize that both the marketing and development departments need impactful stories to reach their audience and achieve their goals. The IT team can help you define and implement technologies, such as appropriate frameworks for system development, big data and analytics, or cloud computing. Once you've thought through everything you need, the related marketing and business development tasks are relatively simple. Let's start with a brief definition: a marketing plan is a document that outlines the marketing strategies and tactics that must be applied to achieve certain marketing objectives within a given time.
They deliver a website, sales material, and some case studies to a person dedicated to business development and put them to work to organize meetings with people. Transparent communication between those marketing and development departments or partners helps to understand customer needs and pain points and, therefore, to work together to find ways to add value and meet real market demand.