Erika Biron

Erika Biron

Typical coffee lover. Incurable social media ninja. Lifelong explorer. Infuriatingly humble bacon scholar. Subtly charming coffee ninja.

42 Posts Written
Data Analysis: Unlocking the Key to a Successful Marketing Management Strategy

Data Analysis: Unlocking the Key to a Successful Marketing Management Strategy

Data analysis is an essential component of any successful marketing management strategy. It helps you understand which...

The 7 C's of Marketing: A Comprehensive Guide - A Comprehensive Expert Guide

The 7 C's of Marketing: A Comprehensive Guide - A Comprehensive Expert Guide

The 7 C's of marketing is a model that considers both marketing strategies and the segment to which the strategies are...

Using Data to Unlock the Power of Performance in Marketing

Using Data to Unlock the Power of Performance in Marketing

Data-based marketing is the practice of optimizing brand communications based on customer information. Marketers use...

What are the 4 marketing communication objectives?

What are the 4 marketing communication objectives?

Influence purchasing decisions; encourage customers to buy a product; establish a positive brand image; achieve brand...

What are the 5 duties of marketing manager?

What are the 5 duties of marketing manager?

A marketing manager is a professional responsible for overseeing and coordinating the marketing activities of a company...

Overcoming the Most Common Marketing Challenges in 2021

Overcoming the Most Common Marketing Challenges in 2021

As the world continues to grapple with the economic fallout of the pandemic, the role of a marketing professional has...

8 Essential Elements for a Winning Marketing Management System

8 Essential Elements for a Winning Marketing Management System

Marketing management is a process that helps companies promote and sell their products, from concept to implementation....

Data and Measurement: Unlocking the Power of Data-Based Marketing

Data and Measurement: Unlocking the Power of Data-Based Marketing

Data-based marketing is a powerful tool that can help businesses gain a better understanding of their customers and craft ...

Overcoming Challenges for Digital Marketers in the Digital Age

Overcoming Challenges for Digital Marketers in the Digital Age

As a result of the pandemic and a constantly changing competitive business environment, getting new customers and...

What are primary and secondary market shares?

What are primary and secondary market shares?

Primary markets only offer shares for the first time and the issuing company itself sells its own shares (for example,...

Boost Your Brand Visibility with Strategic Marketing Management

Boost Your Brand Visibility with Strategic Marketing Management

Marketing management is a powerful tool for increasing brand visibility and making sure your company is represented on...

Developing Products with a Winning Marketing Strategy

Developing Products with a Winning Marketing Strategy

Having a well-defined marketing strategy is essential for any business to reach success. It helps you stay in tune with...

Gaining a Competitive Edge in Marketing Management

Gaining a Competitive Edge in Marketing Management

Gaining a competitive edge in marketing management as a service company means providing better offers than your...

The Biggest Challenges for Marketers in 2023: What You Need to Conquer

The Biggest Challenges for Marketers in 2023: What You Need to Conquer

At 20keters, professionals are constantly presented with a variety of obstacles, from economic instability to shifts in...

How Can Companies Improve Customer Retention Through Marketing Management?

How Can Companies Improve Customer Retention Through Marketing Management?

By retaining customers, companies can help them get more value from a product, encourage them to share feedback to...

Maximizing ROI with Strategic Marketing Management

Maximizing ROI with Strategic Marketing Management

Marketing ROI is a key metric for any business, and it's essential to understand how to maximize it. To achieve this, you ...

What is the most important thing in marketing?

What is the most important thing in marketing?

The most important piece of a marketing plan is your target customer. Knowing and anticipating the wants and needs of...

The Benefits of Loyalty Marketing: How to Retain Customers and Grow Your Business

The Benefits of Loyalty Marketing: How to Retain Customers and Grow Your Business

Customer loyalty is an essential part of any successful business. It's a reflection of how much money the customer is...

Which Marketing Strategy is the Most Efficient and Cost-Effective?

Which Marketing Strategy is the Most Efficient and Cost-Effective?

Before the Covid outbreak, InsideSales reported that 73% of sellers and sales leaders consider webinars to be one of the...

What's the Next Big Thing in Marketing 2023? - An Expert's Perspective

What's the Next Big Thing in Marketing 2023? - An Expert's Perspective

Marketing is an ever-evolving field, and it's essential for marketers to stay ahead of the curve. In 2023, the focus will ...

What Skills and Knowledge are Essential for Effective Marketing Management?

What Skills and Knowledge are Essential for Effective Marketing Management?

Marketing management is a complex field that necessitates a wide range of skills and knowledge to be successful. From...

Unlock the Power of MarTech: How Marketing Management Technology Can Help Your Business

Unlock the Power of MarTech: How Marketing Management Technology Can Help Your Business

A DEC in Marketing and Management Technology is a great way to prepare for a career in marketing, advertising,...

Maximizing Results with Effective Marketing Management

Maximizing Results with Effective Marketing Management

Marketing effectiveness is measured by the extent to which a company's marketing strategies increase its revenues and, at ...

What Makes Marketing Successful? A Comprehensive Guide

What Makes Marketing Successful? A Comprehensive Guide

Marketing success is a combination of many factors, from understanding your target market to analyzing your competitors...

How to Increase Brand Awareness with Marketing Management

How to Increase Brand Awareness with Marketing Management

Marketing management is a powerful tool for increasing brand awareness. It can help you inform, educate, and entertain...

How to Implement an Effective Marketing Management Strategy

How to Implement an Effective Marketing Management Strategy

Marketing management is a continuous cycle of research, planning, implementation, and measurement. It starts with...

What is effective marketing communication strategy?

What is effective marketing communication strategy?

Talk directly about the weak point of your ideal customer instead of addressing an inaccurate audience. Align your...

Developing Customer Loyalty Through Innovative Marketing Strategies

Developing Customer Loyalty Through Innovative Marketing Strategies

Marketers use loyalty marketing strategies to build customer trust and maintain the interest of repeat buyers. By...

Creating Brand Awareness for Marketers: Expert Tips and Strategies

Creating Brand Awareness for Marketers: Expert Tips and Strategies

Marketers have a wealth of tools at their disposal to create brand awareness. From blog posts and sponsored content to...

How Can Marketing Management Help Boost Your Sales?

How Can Marketing Management Help Boost Your Sales?

Marketing can be a powerful tool to help increase sales. It can create the advertising material used on calls, create...

Reducing Marketing Costs: An Expert's Guide to Maximizing ROI

Reducing Marketing Costs: An Expert's Guide to Maximizing ROI

Marketing is an essential part of any business, but it can be expensive. Fortunately, there are ways to reduce marketing...

Creating a Winning Marketing Management Plan: Tips and Tricks

Creating a Winning Marketing Management Plan: Tips and Tricks

Developing a successful marketing management plan requires a clear vision of your company's objectives and an in-depth...

The Top Challenges for Marketers in 2021 and How to Overcome Them

The Top Challenges for Marketers in 2021 and How to Overcome Them

As the economy continues to recover from the unexpected recessions, the role of a marketing professional has become...

How to Increase Customer Engagement Through Marketing Management

How to Increase Customer Engagement Through Marketing Management

Marketing management is a powerful tool for boosting customer engagement. It can help create great customer experiences,...

6 Ways Marketing Management Can Improve Customer Service

6 Ways Marketing Management Can Improve Customer Service

Customer service is a priority for many businesses, as three out of four customers are more likely to spend money on...

How does customer feedback contribute to the success of a business?

How does customer feedback contribute to the success of a business?

Customer feedback gives you an idea of customer satisfaction levels. Customer satisfaction is customer satisfaction with...

What are the 5 objectives of marketing communication?

What are the 5 objectives of marketing communication?

The goal of marketing communications is to create brand awareness, generate leads, establish relationships with customers ...

How to Improve Customer Service with Effective Management Strategies

How to Improve Customer Service with Effective Management Strategies

Good customer service is essential for any business to succeed. It's important to have a framework in place to measure...

8 Components of a Successful Marketing Plan: A Comprehensive Guide

8 Components of a Successful Marketing Plan: A Comprehensive Guide

Creating a successful marketing plan is essential for any business. It's the roadmap that will guide you to success and...

Creating Brand Awareness Content: A Comprehensive Guide to Boost Your Brand

Creating Brand Awareness Content: A Comprehensive Guide to Boost Your Brand

Increasing brand awareness is essential for any company, as it helps to build trust and credibility with potential...