Erika Biron

Erika Biron

Typical coffee lover. Incurable social media ninja. Lifelong explorer. Infuriatingly humble bacon scholar. Subtly charming coffee ninja.

49 Posts Written
Unlocking New Opportunities for Growth Through Strategic Marketing Management

Unlocking New Opportunities for Growth Through Strategic Marketing Management

Marketing management is a powerful tool for businesses to unlock new opportunities for growth. By leveraging market...

What Skills and Knowledge are Essential for Effective Marketing Management?

What Skills and Knowledge are Essential for Effective Marketing Management?

Marketing management is a complex field that necessitates a wide range of skills and knowledge to be successful. From...

Data Analysis: Unlocking the Key to a Successful Marketing Management Strategy

Data Analysis: Unlocking the Key to a Successful Marketing Management Strategy

Data analysis is an essential component of any successful marketing management strategy. It helps you understand which...

How do marketing and development work together?

How do marketing and development work together?

Both teams can work together understanding marketing interests and development needs and focus on delivering the user...

Is brand loyalty a marketing strategy?

Is brand loyalty a marketing strategy?

Loyalty marketing is a customer retention marketing tactic that is based on retaining repeat shoppers through incentives...

How to Improve Customer Experience with Innovative Marketing Strategies

How to Improve Customer Experience with Innovative Marketing Strategies

Creating a consistent social media experience is one of the most effective ways for marketers to enhance customer...

How can customer segmentation be used in an effective marketing management strategy?

How can customer segmentation be used in an effective marketing management strategy?

Using customer segmentation in your marketing strategy involves the process of dividing your customer base into different ...

What is the most important thing in marketing?

What is the most important thing in marketing?

The most important piece of a marketing plan is your target customer. Knowing and anticipating the wants and needs of...

Creating Brand Awareness Content: A Comprehensive Guide to Boost Your Brand

Creating Brand Awareness Content: A Comprehensive Guide to Boost Your Brand

Increasing brand awareness is essential for any company, as it helps to build trust and credibility with potential...

8 Components of a Successful Marketing Plan: A Comprehensive Guide

8 Components of a Successful Marketing Plan: A Comprehensive Guide

Creating a successful marketing plan is essential for any business. It's the roadmap that will guide you to success and...

What are the steps involved in the marketing management process?

What are the steps involved in the marketing management process?

Every marketing process should start with a marketing analysis. Marketing objectives are derived from defined company...

What are the four 4 types in effective marketing strategy?

What are the four 4 types in effective marketing strategy?

In a classic Harvard Business Review article, Ansoff (195) identified four strategies for business growth. These four...

How to Incorporate Customer Feedback into a Winning Marketing Management Strategy

How to Incorporate Customer Feedback into a Winning Marketing Management Strategy

To ensure long-term success, marketers must bring their brands closer to their target audience. A high Net Promoter Score ...

Overcoming the Most Common Marketing Challenges in 2021

Overcoming the Most Common Marketing Challenges in 2021

As the world continues to grapple with the economic fallout of the pandemic, the role of a marketing professional has...

How do you identify market shares?

How do you identify market shares?

A company's market share is its sales measured as a percentage of an industry's total revenue. You can determine a...

How does customer feedback contribute to the success of a business?

How does customer feedback contribute to the success of a business?

Customer feedback gives you an idea of customer satisfaction levels. Customer satisfaction is customer satisfaction with...

Developing Customer Loyalty Through Innovative Marketing Strategies

Developing Customer Loyalty Through Innovative Marketing Strategies

Marketers use loyalty marketing strategies to build customer trust and maintain the interest of repeat buyers. By...

4 Steps to Crafting the Perfect Marketing Strategy

4 Steps to Crafting the Perfect Marketing Strategy

Product, price, location and promotion are the four P's of the marketing mix. These essential elements must be carefully...

What Makes Marketing Successful? A Comprehensive Guide

What Makes Marketing Successful? A Comprehensive Guide

Marketing success is a combination of many factors, from understanding your target market to analyzing your competitors...

12 Marketing Challenges and Solutions to Overcome Them

12 Marketing Challenges and Solutions to Overcome Them

Marketing challenges are an inevitable part of business, but how can you overcome them? We've compiled a list of the top...

What are the Challenges of Marketing Today? - An Expert's Perspective

What are the Challenges of Marketing Today? - An Expert's Perspective

As the economy continues to recover from the aftershocks of unexpected recessions, the role of a marketing professional...

Maximizing Your Success in 2023: What Marketers Need to Know

Maximizing Your Success in 2023: What Marketers Need to Know

With 1.5 billion social media users around the world, it's a market that businesses should take advantage of....

Boost Your Brand Visibility with Strategic Marketing Management

Boost Your Brand Visibility with Strategic Marketing Management

Marketing management is a powerful tool for increasing brand visibility and making sure your company is represented on...

How to Increase Customer Engagement Through Marketing Management

How to Increase Customer Engagement Through Marketing Management

Marketing management is a powerful tool for boosting customer engagement. It can help create great customer experiences,...

Digital Advertising: Incorporating it into an Effective Marketing Management Strategy

Digital Advertising: Incorporating it into an Effective Marketing Management Strategy

A successful digital marketing strategy is essential for businesses to expand their reach and engagement on websites,...

How to Increase Brand Awareness with Marketing Management

How to Increase Brand Awareness with Marketing Management

Marketing management is a powerful tool for increasing brand awareness. It can help you inform, educate, and entertain...

Maximizing Your Marketing Management Strategy

Maximizing Your Marketing Management Strategy

Marketing automation tools can be a great asset for businesses, helping them save time and money while providing more...

Effective Strategies for Marketing Management: A Comprehensive Guide

Effective Strategies for Marketing Management: A Comprehensive Guide

Creating a successful marketing strategy is essential for any business to reach its goals. It requires careful planning...

How to Improve Customer Service with Effective Management Strategies

How to Improve Customer Service with Effective Management Strategies

Good customer service is essential for any business to succeed. It's important to have a framework in place to measure...

Creating a Winning Marketing Plan for a New Product Launch

Creating a Winning Marketing Plan for a New Product Launch

When it comes to launching a new product, the marketing mix is essential for success. The four P's - product, price,...

What are the types of integrated marketing communication strategies?

What are the types of integrated marketing communication strategies?

Paid advertising is paid communication, generally through print, television, radio, application, or banner...

The 4 Ps of Marketing: A Comprehensive Guide to Success

The 4 Ps of Marketing: A Comprehensive Guide to Success

Marketing is an essential part of any business, and the 4 Ps of marketing are the key elements that must be carefully...

A Comprehensive Guide to 4 Approaches of Marketing Implementation

A Comprehensive Guide to 4 Approaches of Marketing Implementation

Marketing is a complex process that requires a deep understanding of the market and the customer. To gain a better...

Which Marketing Strategy is the Most Efficient and Cost-Effective?

Which Marketing Strategy is the Most Efficient and Cost-Effective?

Before the Covid outbreak, InsideSales reported that 73% of sellers and sales leaders consider webinars to be one of the...

Using Marketing Management to Increase Customer Loyalty and Retention

Using Marketing Management to Increase Customer Loyalty and Retention

Customer loyalty is a crucial factor in improving sales and reducing marketing costs. Establishing an emotional...

Creating an Effective Digital Marketing Strategy: A Comprehensive Guide

Creating an Effective Digital Marketing Strategy: A Comprehensive Guide

Creating an effective digital marketing strategy is essential for any business that wants to succeed in the digital age....

The Benefits of Knowing Your Marketing Costs

The Benefits of Knowing Your Marketing Costs

Marketing costs are an essential part of any business, as they help to attract and retain customers, increase brand...

10 Proven Strategies to Market Your Business Online

10 Proven Strategies to Market Your Business Online

The most effective marketing strategies are those that target a specific audience, focus on key benefits based on the...

How to Improve Customer Service Experience with Marketing

How to Improve Customer Service Experience with Marketing

Marketing and customer service teams can both benefit from creating customer profiles. By gathering customer data and...

Building Your Brand Through Effective Marketing

Building Your Brand Through Effective Marketing

Brand marketing is an essential tool for increasing the value of a company. It focuses on promoting the brand as a whole, ...