Erika Biron

Erika Biron

Typical coffee lover. Incurable social media ninja. Lifelong explorer. Infuriatingly humble bacon scholar. Subtly charming coffee ninja.

43 Posts Written
10 Strategies to Create an Effective Social Media Marketing Management

10 Strategies to Create an Effective Social Media Marketing Management

Social media marketing is a powerful tool for businesses to reach their target demographic. With the right strategies in...

The 4 Ps of Marketing: A Comprehensive Guide to Success

The 4 Ps of Marketing: A Comprehensive Guide to Success

Marketing is an essential part of any business, and the 4 Ps of marketing are the key elements that must be carefully...

What are the 5 roles of marketing communication?

What are the 5 roles of marketing communication?

The five elements of the marketing communication mix are advertising, direct marketing and personal selling, public...

5 Essential Steps to Mastering Marketing Management

5 Essential Steps to Mastering Marketing Management

Marketing is a company's most important asset. It is the only function that can generate revenue, and it is used to tell...

Marketing Management Challenges in the 21st Century: Overcoming Obstacles for Success

Marketing Management Challenges in the 21st Century: Overcoming Obstacles for Success

The 21st century has brought with it a multitude of challenges for marketing management. From increased competition to...

How to Increase Brand Awareness Through Marketing

How to Increase Brand Awareness Through Marketing

Using native advertising is one of the most effective ways to increase brand awareness and attract new customers. Native...

What is effective marketing communication strategy?

What is effective marketing communication strategy?

Talk directly about the weak point of your ideal customer instead of addressing an inaccurate audience. Align your...

Unlock the Secrets of Customer Loyalty in Marketing Management

Unlock the Secrets of Customer Loyalty in Marketing Management

Customer loyalty is a key factor in marketing management, as it is the ongoing emotional relationship between a company...

How to Improve Customer Service and Increase Loyalty

How to Improve Customer Service and Increase Loyalty

Customer service is a critical component of any business, and it is essential to ensure that your representatives are...

What is the marketing challenge?

What is the marketing challenge?

Marketing challenges are marketing-related issues that negatively affect your company's ROI. The right strategies can...

How to Implement an Effective Marketing Management Strategy

How to Implement an Effective Marketing Management Strategy

Marketing management is a continuous cycle of research, planning, implementation, and measurement. It starts with...

Creating a Winning Marketing Management Plan: 8 Steps to Success

Creating a Winning Marketing Management Plan: 8 Steps to Success

Creating a successful marketing management plan is essential for any business that wants to grow and develop. It's...

Creating Brand Awareness Content: A Comprehensive Guide to Boost Your Brand

Creating Brand Awareness Content: A Comprehensive Guide to Boost Your Brand

Increasing brand awareness is essential for any company, as it helps to build trust and credibility with potential...

Marketing Strategies for New Product Development: A Comprehensive Guide

Marketing Strategies for New Product Development: A Comprehensive Guide

Product marketing is a key element in the development of new products that can address customer needs. It allows...

Implementing Your Marketing Plan: A Step-by-Step Guide to Success

Implementing Your Marketing Plan: A Step-by-Step Guide to Success

Implementing a marketing plan can be a daunting task, but it doesn't have to be. With the right strategy and resources,...

What does increasing market share mean?

What does increasing market share mean?

A company that increases its market share will increase its revenues faster than its competitors. Gains or losses in...

The 4 Ps of Marketing: A Comprehensive Guide to Maximizing Your Business Potential

The 4 Ps of Marketing: A Comprehensive Guide to Maximizing Your Business Potential

As an expert in SEO, I understand how important it is for businesses to understand why the 4 Ps of marketing are so...

Using Data to Enhance Your Digital Marketing Strategy

Using Data to Enhance Your Digital Marketing Strategy

Data-based marketing is a strategy that focuses on optimizing brand communications based on customer information. It is a ...

How do marketing and development work together?

How do marketing and development work together?

Both teams can work together understanding marketing interests and development needs and focus on delivering the user...

Maximizing Your Marketing Management Strategy

Maximizing Your Marketing Management Strategy

Marketing automation tools can be a great asset for businesses, helping them save time and money while providing more...

What are the main duties and responsibilities of marketing manager?

What are the main duties and responsibilities of marketing manager?

A marketing manager would conduct market research, understand customer trends and preferences, create marketing strategy...

How to Improve Customer Service with Effective Management Strategies

How to Improve Customer Service with Effective Management Strategies

Good customer service is essential for any business to succeed. It's important to have a framework in place to measure...

The Benefits of Loyalty Marketing: How to Retain Customers and Grow Your Business

The Benefits of Loyalty Marketing: How to Retain Customers and Grow Your Business

Customer loyalty is an essential part of any successful business. It's a reflection of how much money the customer is...

Marketing Management: Best Practices for Achieving Success

Marketing Management: Best Practices for Achieving Success

Marketing is a process that involves the attributes, pricing, distribution and promotion of a product or service....

10 Essential Components of a Successful Marketing Management Plan

10 Essential Components of a Successful Marketing Management Plan

A marketing plan is essential for business success. It is the first step in creating a successful marketing program for...

What are the Challenges of Marketing Today? - An Expert's Perspective

What are the Challenges of Marketing Today? - An Expert's Perspective

As the economy continues to recover from the aftershocks of unexpected recessions, the role of a marketing professional...

How do you identify market shares?

How do you identify market shares?

A company's market share is its sales measured as a percentage of an industry's total revenue. You can determine a...

How can customer segmentation be used in an effective marketing management strategy?

How can customer segmentation be used in an effective marketing management strategy?

Using customer segmentation in your marketing strategy involves the process of dividing your customer base into different ...

How to Improve Customer Experience with Innovative Marketing Strategies

How to Improve Customer Experience with Innovative Marketing Strategies

Creating a consistent social media experience is one of the most effective ways for marketers to enhance customer...

Using Data to Unlock the Power of Performance in Marketing

Using Data to Unlock the Power of Performance in Marketing

Data-based marketing is the practice of optimizing brand communications based on customer information. Marketers use...

What Skills and Knowledge are Essential for Effective Marketing Management?

What Skills and Knowledge are Essential for Effective Marketing Management?

Marketing management is a complex field that necessitates a wide range of skills and knowledge to be successful. From...

Using Data to Improve Your Marketing and Promotions: An Expert's Guide

Using Data to Improve Your Marketing and Promotions: An Expert's Guide

Data is an essential component of any successful marketing and promotional strategy. It helps marketers understand their...

Data Analysis: Unlocking the Key to a Successful Marketing Management Strategy

Data Analysis: Unlocking the Key to a Successful Marketing Management Strategy

Data analysis is an essential component of any successful marketing management strategy. It helps you understand which...

Using Marketing Management to Increase Customer Loyalty and Retention

Using Marketing Management to Increase Customer Loyalty and Retention

Customer loyalty is a crucial factor in improving sales and reducing marketing costs. Establishing an emotional...

8 Components of a Successful Marketing Plan: A Comprehensive Guide

8 Components of a Successful Marketing Plan: A Comprehensive Guide

Creating a successful marketing plan is essential for any business. It's the roadmap that will guide you to success and...

What are the four 4 types in effective marketing strategy?

What are the four 4 types in effective marketing strategy?

In a classic Harvard Business Review article, Ansoff (195) identified four strategies for business growth. These four...

How do you identify marketing problems?

How do you identify marketing problems?

Identify market problems Market problems are the stated or silent problems of your target market. This could refer to...

The Biggest Challenges for Marketers in 2023: What You Need to Conquer

The Biggest Challenges for Marketers in 2023: What You Need to Conquer

At 20keters, professionals are constantly presented with a variety of obstacles, from economic instability to shifts in...

Measuring the Success of Your Marketing Management Plan: A Comprehensive Guide

Measuring the Success of Your Marketing Management Plan: A Comprehensive Guide

Marketing effectiveness is an essential part of any business plan. To ensure that your marketing efforts are successful,...

How to Improve Customer Service Experience with Marketing

How to Improve Customer Service Experience with Marketing

Marketing and customer service teams can both benefit from creating customer profiles. By gathering customer data and...