Every marketing process should start with a marketing analysis. Marketing objectives are derived from defined company objectives. The marketing management process is a process of identifying customer needs and wants and then developing a marketing program to meet customer needs with profit. Therefore, effective marketing starts with identifying a set of consumers and their structure of needs.
Market analysis revolves around finding out the company's current position in the form of current market share, market power, and the company's relevant strengths and weaknesses vis-à-vis the competition. The marketing director assumes the role of a solution provider rather than a product manufacturer. Market analysis helps the seller to identify new markets for existing and new products, to innovate with new products for current customers, and to discover potential product offerings for the future. A marketing plan isn't effective unless it's implemented.
Without a proper implementation program, the marketing planning exercise is nothing more than paperwork. The seller also develops a strategy for dealing with price changes in order to counteract the competition's counterpricing strategy. The marketing director evaluates the positions of competing brands in the market and decides on an appropriate and unique position, which will differentiate their offer from that of the competition. The marketing manager segments the market to identify a homogeneous set of customers who are likely to respond more positively to the planned marketing program.
The implementation of marketing involves the execution of the planned strategy and the allocation of scarce resources to achieve marketing objectives. The marketer uses several methods, such as SWOT analysis, scenario creation, cross-impact analysis, and other environmental analysis techniques, to analyze the marketing environment to identify opportunities. Geektonight's vision is to help students around the world (more than 2 million readers from more than 200 countries so far) to be empowered through simple and free education, who want to learn about marketing, business and technology and many more topics for their personal, professional and professional development. When planning the market, you need to decide the segment you are targeting, the company's business mission, the category of customer markets you want to serve, and the type of strategy to achieve the desired marketing objectives.
The design and selection of value networks help distribute the product in different parts of the market. A salesperson first analyzes and scans the external environment to identify marketing opportunities and then collects market-related information to estimate current market demand and forecast future potential. A marketer must understand the consumer decision-making process and the factors that influence this process in order to face the competition when developing marketing strategies. The identification and selection of target segments and the positioning strategy help the seller to develop a new product or service offered to the market.