Using native advertising is one of the most effective ways to increase brand awareness and attract new customers. Native ads help you reach people where they are already reading and interacting, as they adapt perfectly to the content that surrounds them and are based on the credibility of the publishing sites that host them. Brand awareness is a measure of the degree to which people recognize your brand, including how “aware” they are that your brand exists. It encompasses many different KPIs, from traffic to social media engagement.
It is also a marketing term to indicate the degree to which consumers recognize a product by name. Ideally, consumers' brand awareness should include a positive perception of the qualities that distinguish the product from the competition. Marketers develop strategies to ensure that customers don't forget their brand, but instead place it at the top. When asked if they would rather buy the cheapest product or one from a brand they know, 69% of consumers would choose the latter. As part of the customer research team, Nikos focuses on helping brands discover information to achieve their goals and open up new opportunities for growth. A successful brand awareness campaign is often multi-faceted and includes marketing efforts on several channels, as opposed to a single advertisement in a magazine or on television.
Strategically placed ads, such as in specific locations in the corresponding section of a newspaper or in specialized publications, can attract the viewer's attention and create brand awareness. The “tag a friend” participation model in social contests is an especially good way to attract new visitors to your social media accounts and, in turn, increase your brand awareness. Measuring the success of your brand awareness campaign is easy if you've done initial research and obtained baseline figures to compare with. Brand recognition indicates the customer's ability to differentiate between brands associated with a similar product category. Trademark recall indicates the customer's ability to remember a brand in relation to a product category. It's not just about doing charity work or making corporate donations (although those can undoubtedly be aspects of how you live your brand values).
Aimed at all women in France, Savage X Fenty created half of the ads herself and partnered with a group of Instagram influencers to create the rest. Another great way to publicize your brand on the web is to offer very valuable and attractive content to share on other blogs. In conclusion, increasing brand awareness is essential for any business looking to grow and succeed. Native advertising is one of the most effective ways to do this, as it helps you reach people where they are already reading and interacting. A successful brand awareness campaign should be multi-faceted and include marketing efforts on several channels.
Measuring its success is easy if you've done initial research and obtained baseline figures to compare with.