When it comes to building a successful business, brand awareness is key. There are three main types of brand awareness that can help you reach your target market and stand out from the competition: brand recall, brand recognition and brand dominance.
Brand recallis the ability of a customer to remember a brand name from their memory when asked for a product category. This type of recall is also known as spontaneous or unaided recall.
For example, when someone hears the word “airlines”, they must remember specific brands. Usually, a customer can remember at least three brands, while some can remember up to seven.
Brand recognitionis the ability of a customer to differentiate a brand when they come into contact with it. This type of recall is also known as assisted brand recall. Brand recognition can be achieved through various methods such as slogans, packaging, logos and jingles.
Brand dominanceoccurs when a consumer can only remember one brand in a product category.
This indicates that the brand is reaching its target market. Surveys are used to measure different types of brand awareness. Identifying your niche is essential for brand awareness. If you want your brand to be chosen above the others and reach level four of the recognition pyramid, you have to establish and communicate why you exist as a company and how you can help your customers with what you have to offer. Brand recall means that the customer associates your name with a specific product or service. When you run out of a product and you buy it again, you will most likely have to thank the memory of the brand.
This is important because you make sure that your customer base thinks of you before they target your competitors. By understanding the three types of brand awareness - recall, recognition and dominance - you can create an effective strategy to reach your target market and stand out from the competition. With the right approach, you can unlock the power of brand awareness and take your business to new heights.