Marketing management is a powerful tool for boosting customer engagement. It can help create great customer experiences, make your brand relatable and meaningful, and use push notifications to get the right content to the right people at the right time. Segmentation is essential when it comes to push notifications, as not all customers will be interested in the same content. The Outbrain Growth Marketing team likes to use push notifications to alert customers to new content that may interest them.
This way, customers have already “signed up” and are more likely to be engaged. When deciding what content to publish and how to publish it, consider using emojis and friendly language to capture the user's attention. For example, two push notifications achieved satisfactory results with an open rate of around 3%. Both promoted recently published blog posts, and the Valentine's Day notification was scheduled a few weeks before the holiday.
Customer engagement goes beyond high-quality customer service. It's not enough to delight customers and encourage them to spend more money with your brand. To build relationships between your organization and your customers, you need to expose your brand's personality through marketing material or social media campaigns. For example, Wendy's Twitter account is very popular because of its energetic and humorous attitude.
Vonage surveyed 5000 consumers from 14 countries and discovered gaps in interactions between brands and their customers. These gaps can be costly for brands, as customers are likely to stop doing business with them due to engagement challenges. To bridge these gaps, take advantage of opportunities to interact with customers anywhere and at any time through social networks, mobile phones, apps, and other mobile experiences. Successful customer loyalty isn't just about making the user experience smooth and efficient; it's also about relevance of content.
Share customer-centered messages in places they visit often for maximum delight and engagement. For example, Gymshark balanced a serious concern of its UK customers (gas shortages) with a positive way out (an emerging training space). Finally, new-age technology companies like Tesla are also on board with the idea of attracting customers and turning them into their brand advocates. For example, they implemented a measure intended to improve employee satisfaction, productivity, and quality of life - which had a profound impact on customer engagement. To maximize customer engagement through marketing management, it is important to use segmentation when sending out push notifications, use emojis and friendly language when creating content, expose your brand's personality through marketing material or social media campaigns, take advantage of opportunities to interact with customers anywhere and at any time through social networks, mobile phones, apps, etc., share customer-centered messages in places they visit often for maximum delight and engagement, and implement measures that improve employee satisfaction.