Brand awareness is the extent to which a brand's target audience can recognize or remember it in different situations. It is a key factor for success and shows the position of a product in the market. To increase brand awareness, companies use various strategies such as creating humorous campaigns, sponsoring events, and using SEO and PPC. A well-known example of a brand recognition campaign is the series of animated Coca-Cola polar bear commercials, which normally air at Christmas (and occasionally during the Super Bowl).
Other companies that inject humor and comedy into brand promotion are Old Spice, Poopouri and Dollar Shave Club. To create brand awareness in your local community, you can organize or sponsor an event or organization. Many events require corporate sponsorships in exchange for your logo to appear throughout the event. You can also sponsor an organization such as a minor league team or a Girl Scout troop. McDonald's has an easily recognizable brand, so just by looking at a piece of the Golden Arc, its bright red color and its typical font, you can find out which brand advertises this billboard.
To stand out from the competition, it's important to have a unique brand that sets you apart. SEO is becoming more competitive every day, while Google's organic real estate sector is shrinking, so PPC is an intelligent solution for your brand to be seen on Google. To execute your strategy effectively, be sure to identify ways to measure your brand awareness so that you can make the necessary adjustments and improvements throughout the process. While you might not be able to do this with your small business, that doesn't mean you can't do much more to increase your brand awareness. Your brand awareness is already underway and people are talking about you without needing to see an advertisement.
Sponsoring an event also allows you to put your brand name on an event that matches your personality, interests and passions, which means that consumers will associate your brand with that event, its aesthetics and its character. By publishing print ads, you can make your company known to a local and highly engaged audience. Consumers are offered a questionnaire on brands with statements on different attributes and aspects that are shown to consumers. And the more your target audience talks about your brand on social media, the more aware they'll be of it. Starbucks encourages community within its establishments, but it also encourages customer feedback, has a strong rewards program and sells branded products that help customers feel part of a group. A brand community is a group of people who are loyal to your brand and who interact with both your company and other loyal customers.
And by integrating this narrative into your marketing, you inherently promote your brand along with your products or services. In conclusion, increasing brand awareness is essential for any business looking to succeed in today's competitive market. Companies should use strategies such as creating humorous campaigns, sponsoring events, using SEO and PPC, publishing print ads and encouraging customer feedback.
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